Growing global competition, shorter product life cycles and rising customer expectations are leading to an increasing consideration of supply chains in content of business decisions. In order to gain competitive advantages, it is more important than ever to work collectively together and set the wishes and needs of the customer at the center of action.

With the help of supply chain management activities along the supply chain can be controlled and integrated into a common process. Thus processes become more efficient, costs are reduced and problems get minimized. Such cooperation will begin with the suppliers of the raw material and runs through the entire distribution network.

In addition to the traditional supply chain management, especially the demand chain management attracts the focus to ensure customer orientation. It combines customer based assortment and floor optimization with supply chain management in order to meet the customers demand as accurately as possible.

A holistic view of both processes leads to what we at Strategix call the "Customer-Driven Value Chain." The clear focus on the demand controls any strategic decision by a company beyond the entire value chain and synchronizes the decisions of all stakeholders - from the manufacturer to the seller. To achieve this, JDA and Strategix jointly developed solutions and are able to offer complete, industry-specific supply and demand chain solutions. They give you the opportunity to focus on the customer, and customer knowledge to develop an understanding of buying behavior.