Düsseldorf, 19.06.2024, Press Release:
The Unimot Group partners with Strategix to introduce Space Management to
its AVIA fuel stations in Poland
The Unimot Group, the company managing the AVIA fuel station network in Poland, announces its collaboration
with Strategix, a leading provider of Space & Category Management solutions, to implement Space Management
tool and process. This partnership aims to elevate customer experience through a customer-centric assortment
and optimized placement. By teaming up with Strategix, the Unimot Group aims to improve its retail operations, ensuring that every visit to AVIA stations is both efficient and enjoyable for customers. This collaboration will enable the company to take full control of the Category Management execution, as previously the planograms have been created by retail partners. The Unimot Group has decided to partner with Strategix and its recommended vendor Blue Yonder, recognizing that it is not enough to only purchase a planogramming tool, but it requires a Space & Category Management system that supports an end-to-end process and future growth.
“We are happy to partner with Strategix to enhance our retail operations and elevate the customer experience
at our fuel stations. By implementing Blue Yonder, we are confident that we will not only streamline our
operations but also create a more engaging and convenient shopping environment for our customers”,
said Piotr Ginter, Director of Retail Network Development at Unimot.
“We are excited that with AVIA we are able to expand our footprint in the convenience area and leverage our
expertise in this growing market segment. In this exciting partnership, we eagerly anticipate mutual success and
growth,” said Jan Hanussek, CEO at Strategix.
About UNIMOT Group
The UNIMOT Group, which is developing the AVIA station network in Poland, is a leader among independent
importers of liquid and gaseous fuels. In December 2016, UNIMOT became a member of the AVIA
International association that gathers operators of over 3100 of petrol stations in Europe. The chain’s
development in Poland is based both on the franchise and company-owned store principles. By the first half of
2024, the chain included 130 petrol stations, of which 45 are owned by UNIMOT As part of the Group’s
strategy for 2024-2028, the company aims to double fuel sales volume and non-fuel sales results by 2028.
About Strategix
Strategix is a boutique consulting company and system integrator specialized in the area of Category
Management. Our mission is to help leading retailers achieve growth and sustainability by progressing
merchandising productivity. We do this by providing Space and Category Management expertise, a deep
understanding of available technologies on the market as well as honest and sincere business process and
technology recommendations based on 20+ years of experience. Strategix has already helped leading retailers
and manufacturers worldwide to execute a seamlessly integrated space and assortment management.
