Arvesta, a leading Belgian full-service partner for the agriculture and horticulture sectors and corporate brand behind the Aveve retail chain, has selected Strategix and Blue Yonder to strengthen its category management capabilities and support the growing need for localized retail planning across its store network.
Operating Aveve stores with varying customer profiles, local market conditions and store formats, Arvesta recognized an opportunity to further enhance the way assortments and retail space are planned and executed. As customer expectations continue to evolve, the company sought a solution that would enable greater localization while maintaining a consistent category management strategy across the network.
To support this vision, Arvesta selected a comprehensive category management ecosystem combining market leading Blue Yonder technologies with Strategix solutions and implementation expertise. Blue Yonder Category Management offers automated end-to-end solution for retail space planning and assortment allocation and supports efficient store execution. Strategix provides state-of-the-art interoperability with Arvesta’s existing IT infrastructure, using its rConnector as orchestration engine.
The key objective of the initiative is to support a more flexible and scalable planning model by enabling the efficient creation and management of store-specific planograms. By leveraging a centralized data foundation and automated planogram generation, Arvesta can better align assortments and shelf space with local customer needs while maintaining governance and consistency across the Aveve network.
Thanks to Strategix’s innovative app planogram2go, the new solution also enhances collaboration between headquarters and stores through effective support of planogram execution and monitoring processes, providing greater visibility into implementation status and supporting bidirectional communication.
“Retailers increasingly need to strike a balance between central control and local flexibility. We are proud to support Arvesta in building a category management environment that enables both. Together, we are creating a scalable foundation for localized assortment and space planning across the Aveve retail chain,” said Jan Hanussek, CEO, Strategix Retail Solutions GmbH.
Arvesta’s perspective
At Arvesta, continuous investments are being made in tools and processes that help stores better respond to local customer needs while benefiting from a strong and efficient retail network.
The combination of Blue Yonder’s technology and Strategix’s expertise will support more localized assortments, optimized shelf space and closer collaboration between stores and headquarters. The project represents an important step in Arvesta’s digital transformation journey and creates a strong foundation for future initiatives in category management, merchandising and retail execution.
About Arvesta
Arvesta is a leading Belgian agrifood group committed to shaping the agriculture of tomorrow. Since its foundation in 1901, the company has grown into an international organization active in Belgium, the Netherlands, France, and Germany. Arvesta brings together more than 2,300 employees and over 40 specialized brands across animal nutrition, agriculture and horticulture, machinery, greenhouse technology, retail, and other agricultural solutions.
Through its extensive network of some 200 Aveve stores and Eurotuin garden centres, Arvesta serves both professional customers and consumers. Guided by its purpose From Field to Future, the company invests in innovation, digitalization, smart farming, greenhouse technology, and sustainability to help build a productive, resilient, and future-proof agricultural sector.
In 2026, Arvesta celebrates its 125th anniversary, marking more than a century of partnership with farmers, growers, and communities. Together with its customers and partners, Arvesta continues to create value throughout the agricultural value chain and contribute to sustainable food production. Learn more at www.arvesta.eu.
