DALLAS and SAN DIEGO – May 18, 2026
Blue Yonder, the AI company for supply chain, today recognized the most innovative supply chain companies with the ICONic Customer Awards at the annual Blue Yonder ICON conference.
The ICONic Customer Awards honor customers that are driving digital transformations of their supply chains and delivering measurable impact through exceptional use of Blue Yonder solutions. These organizations are leading with innovation and turning transformation into business results across areas such as customer experience, cost, forecast accuracy, labor, and sustainability.
“We are proud to celebrate this year’s winners and the impact they are delivering through their use of Blue Yonder solutions,” said Brittany Easley, chief customer officer, Blue Yonder. “These customers are embracing transformation while propelling their businesses forward. We are grateful to partner with them and congratulate them on this recognition.”
Among the winners of the 2026 ICONic Customer Awards is:
The Accelerator: Zabka Polska
- The winner of this award has utilized Blue Yonder solutions to accelerate its transformation to meet the evolving needs of its business and customers. This winner exemplifies innovative thinking, sets new standards and inspires excellence within their industry.
- Why they won: Zabka Polska set out to reimagine personalized retail at scale while supporting the rapid expansion of more than 1,300 new stores every year in Poland and Romania. With Blue Yonder, the company moved from a one-size-fits-all model to full hyper-personalization, generating store-specific planograms automatically and feeding AI-powered data models with store-level inputs to optimize layout and assortment for each location. The result is a model capable of producing hundreds of thousands of planograms annually while supporting rapid national expansion without increasing operational complexity.
About Blue Yonder
Blue Yonder is the AI company for supply chain. As the world leader in end-to-end digital supply chain transformation, Blue Yonder offers a unified, AI-driven platform and multi-tier network that empowers businesses to operate sustainably, scale profitably, and delight their customers—all at machine speed. A pioneer in applying AI solutions to the most complicated supply chain challenges, Blue Yonder’s modern innovations and unmatched industry expertise help more than 3,000 retailers, manufacturers, and logistics service providers confidently navigate supply chain complexity and disruption. blueyonder.com
