Dusseldorf, 31.07.2025 – Dedeman, Romania’s largest home improvement and DIY retailer, has chosen Strategix CFT GmbH as its implementation partner and Blue Yonder as its preferred software to modernize and digitize its entire Space & Category Management process. The initiative marks a major milestone in Dedeman’s transformation journey, aiming to drive operational efficiency, customer satisfaction, and in-store excellence through intelligent, store-specific planning.
Following a thorough evaluation of all leading space management solutions, Dedeman selected Blue Yonder and Strategix based on three decisive factors:
- Customer-Centric Partnership – Strategix is renowned for its responsive, close collaboration and long-term client focus.
- Deep Category Management Expertise – Strategix’s specialization in Category Management, validated by multiple high-profile reference customers, ensured a trusted foundation for the project.
- Strong Integration Capabilities – With a no-code integration approach and a lean, agile implementation methodology, Strategix enables rapid deployment and seamless connectivity with systems such as Dedeman’s Warehouse Management System (WMS).
“We chose Blue Yonder because it is the leading solution in Space & Category Management, with many successful, long-standing references across Europe,” said Dragos Paval, President of Dedeman.
“Equally important, Strategix convinced us with their deep industry expertise, strong customer focus, and technical agility. This partnership enables us to digitize our space management processes end-to-end, driving store-specific execution and operational efficiency. We are confident that this transformation will bring tangible benefits for our customers, who will find a more coherent, intuitive and enjoyable shopping experience in every Dedeman store.”
With the implementation, Dedeman will be able to:
- Digitize and align micro- and macro-space planning
- Generate store-specific planograms tailored to layout and sales potential
- Integrate planogram data directly with its WMS system, improving replenishment accuracy and store-level execution
“Dedeman’s decision reflects a growing demand among leading retailers to move beyond manual processes and toward intelligent, scalable merchandising,” said Jan Hanussek, Managing Partner at Strategix CFT GmbH.
“We’re proud to support such an innovative retailer like Dedeman on their journey by combining the leading Space Management software with hands-on expertise and integration excellence.”
About Dedeman
Founded in 1992 by brothers Adrian and Dragos Paval, Dedeman is the leading DIY and home improvement retailer in Romania, with a network of 64 large-format stores, 5 logistics centers, its own transportation fleet, and over 13,500 employees. As a 100% Romanian-owned company, Dedeman has built its reputation through a constant focus on customers, care for employees, and active involvement in local communities.
Part of Paval Holding – the investment vehicle of the Paval family – Dedeman continues to strengthen its market leadership by delivering value and quality while driving digital innovation across its business.
Learn more at www.dedeman.ro
About Strategix CFT GmbH
Strategix is a boutique consulting firm and system integrator specializing in Space and Category Management. With over 20 years of experience and deep Blue Yonder expertise, Strategix helps retailers optimize merchandising performance through strategic consulting, agile implementation, and proprietary toolsets.
Learn more at www.strategix.eu
