Düsseldorf, 12.07.2024, Press Release
Zabka Partners with Strategix to Drive Expansion into Romanian Market
Zabka, Europe’s biggest modern convenience store chain celebrated for its diverse product range and pioneering retail concepts, has chosen Strategix to bolster its Space & Category Management initiatives as it embarks on expansion into a new European market. With a staggering over 10,000 stores in Poland, Zabka has solidified its position as a cornerstone of convenience retailing, offering a wide array of products to its discerning customers.
Strategix and Zabka forged their partnership over a decade ago, when Zabka operated only a few thousand stores. Together, they introduced an integrated Space and Category Management process and software that streamlined Zabka’s retail operations and allowed to optimize their Macro and Micro space. Today, Zabka delivers store-specific assortments and customer-centric store layouts across all its stores, setting the benchmark for excellence in retail merchandising.
Now Zabka sets its sights on international expansion. With modern convenience stores under Froo brand in Romania, the decision to leverage the proven success of their longstanding partnership with Strategix was a natural one. By replicating the successful strategies employed in Poland, Zabka aims to establish its presence and replicate its success in new markets.
“We are honored to continue our longstanding partnership and support them in their journey towards excellence in Space & Category Management. Our collaboration is a testament to the power of innovative solutions and strategic alignment, and we are excited to contribute to Zabka’s continued success in delivering exceptional retail experiences across Europe,” said Jan Hanussek, CEO, Strategix CFT GmbH.
“We are happy to continue our journey with Strategix as we venture into new territories. Their expertise in Space & Category Management has been instrumental in our success in Poland, and we are confident that together, we will replicate this success as we expand into new markets,” says Aldona Kupracz, Head of Range Floor & Space Management, Zabka Group.
About Strategix CFT GmbH
Strategix CFT GmbH is a boutique consulting company and system integrator specialized in the area of Category Management. Our mission is to help leading retailers achieve growth and sustainability by progressing merchandising productivity. We do this by providing Space and Category Management expertise, a deep understanding of available technologies on the market as well as honest and sincere business process and technology recommendations based on 20+ years of experience. Strategix has already helped leading retailers and manufacturers worldwide to execute a seamlessly integrated space and assortment management.
