Dusseldorf, 22.12.2025 – Żabka Polska S.A., a leading European convenience retailer with over 12,000 stores, has deployed Range Manager—a custom solution developed in cooperation with Strategix—to streamline assortment execution. The tool connects their existing assortment planning system with the Blue Yonder Planogram Generator, optimizing product ranges and allocation while supporting data-driven decisions at both chain and store cluster levels.
„Range Manager is another step in the digitalization of our processes. In such a dynamic environment as retail, it is crucial to make decisions quickly but also accurately. That’s why we chose a tool that supports our actions from the initial product introduction plan to drawing conclusions regarding future assortment changes.” says Sebastian Bondar, Team Manager Range & Space Management, Żabka Group.
Range Manager – a Swiss knife in efficient product allocation
Range Manager is a tool for defining, analyzing, and allocating shelf-aware assortment ranges. It manages the entire process—from importing assortment changes and running simulations with KPIs, to previewing planograms and assigning approved ranges to stores.
One of Range Manager’s key strengths lies in its ability to optimize allocation across multiple locations efficiently. By leveraging advanced analytical capabilities and simulation tools, the system ensures that each store receives an assortment tailored to local demand, space constraints, and sales performance. Automated workflows speed up decision-making, reduce manual errors, and enable quick adjustments when market conditions change, so the right products are distributed to the right stores at the right time.
By integrating the Range Manager solution, Żabka Polska has achieved faster product launches, optimized cluster-level product selection, and prepared efficient assortments for BY Planogram Generator to create over 400.000 store-specific planograms. Key decisions are guided by clear, visual data analytics.
“Żabka’s requirements are challenging and unique; therefore, difficult to be satisfied by standard solution. Our solution facilitates the final stages of assortment planning. It allows our customer to respond effectively to dynamic market changes. We are pleased to support Żabka’s growth and competitiveness,” says Jan Hanussek, CEO, Strategix CFT GmbH.
About Żabka
Żabka is one of the most recognizable and fastest-growing convenience store chains in Poland, serving over 4.1 million transactions daily. Since 1998, Żabka has been making everyday life easier by offering quick access to groceries, ready-to-eat meals, cash services, parcel pickup, and dietary catering. With a modern network of over 12,000 stores, supported by more than 10,400 franchisees and a robust logistics system, Żabka combines physical retail with innovative digital solutions, including the Żappka app with over 9.7 million users. Żabka continues to support local communities, foster entrepreneurship, and promote sustainable development across Poland. www.zabka.pl
About Strategix
Strategix, a boutique consulting firm with 25 years of experience in space and category management solutions across Europe, offers services in technology selection, business process definition, system implementation, integration, training, and local language helpdesk support. They are committed to fostering long-term relationships and delivering measurable results, collaborating closely with clients to deliver tailored solutions. Their excellence is reflected in numerous accolades, including repeated acknowledgment as Blue Yonder EMEA Partner of the Year. www.strategix.de
